I’m Matt Pru, co-founder and CEO of Stackmatix, a startup advisor, and a former Head of Sales at MightyHive. This publication connects startup sales, marketing, measurement, and company building to practical decisions.
What you’ll find
Guides explain connected decisions. Playbooks and templates help put them into practice. Comparisons make tradeoffs explicit. Essays offer a perspective, and analysis makes assumptions visible through worked examples.
How the writing is developed
Articles are developed with AI assistance from my supplied background and editorial direction. First-person career facts are tied to information I have provided. Hypothetical examples are labeled; they should not be read as client results or industry benchmarks.
Sources and commercial context
Product and platform claims link to official sources where relevant. Research articles describe their method and observation period. I run Stackmatix and have mentoring, advisory, and investing relationships described on my personal site; relevant relationships are identified when they affect the subject of an article.
Dates and corrections
Publication and substantive update dates appear on each article. Products, programs, and platform behavior can change. If you spot an error, send me the article and the correction.