A SaaS Changelog Should Explain Who Must Act, Not Just What Shipped
Build SaaS release notes that connect each product change to affected users, availability, required action, authoritative documentation, and support lifecycle.
10 min readMatt Pru / The startup field guide
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Startup Marketing: A Founder’s Guide to Customers, Budget, and Growth
Thirty founder questions, from finding the first customers to deciding where the next dollar goes.
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165 articles · Page 1 of 10Your Daily Ad Budget Is Not a Daily Cap: A Cross-Platform Pacing Guide
Pace B2B SaaS paid media across Google, Meta, and LinkedIn by translating each platform's budget clock into one finance-controlled spending plan.
9 min readWhy B2B SaaS Channel Rankings Reverse as Cohorts Mature
Diagnose misleading B2B SaaS channel rankings by comparing acquisition cohorts at equal ages, exposing unresolved outcomes, and separating provisional from mature economics.
9 min readA Fundraising Pipeline Is Not a Forecast: 10 Rules Before You Call the Round Covered
Review a startup fundraising pipeline with evidence-based stages, investor actions, decision paths, capital states, pass reasons, and honest round-coverage math.
10 min readThe Revenue AI Agent Change-Control Checklist
Re-test a revenue AI agent after model, prompt, retrieval, tool, permission, or policy changes with explicit release gates, destination verification, and rollback evidence.
9 min readPage, Package, Product, or Brand? How to Launch a New SaaS Use Case
Decide whether a new SaaS use case needs a message test, landing page, package, product line, or separate brand using buyer, product, proof, and operating evidence.
13 min readThe Startup Decision-Rights Register: Who Decides What as the Team Grows
Build a startup decision-rights register that names one decider, the required input, operating guardrails, escalation path, and review trigger for recurring choices.
11 min readEnterprise SaaS Multi-Threading: Build a Stakeholder Plan, Not a Contact List
Turn enterprise SaaS multi-threading into a decision-based stakeholder plan with role evidence, relationship states, specific commitments, sequencing, and CRM ownership.
11 min readAI Search Crawlers vs. Training Crawlers: A B2B SaaS Access Policy
Compare search, training, user-triggered, and traditional crawlers, then build a B2B SaaS access policy by content class instead of applying one blanket robots.txt rule.
11 min readB2B SaaS Retargeting Needs an Expiration and Suppression Policy
Turn B2B SaaS retargeting from an endless visitor pool into a time-bounded decision policy with entry evidence, CRM-aware suppressions, expiration, and outcome measurement.
10 min readAI Feature Adoption: Measure Applied Work, Not Generated Output
Measure AI feature adoption from account eligibility and exposure through human review, applied work, repeat use, customer outcomes, and workflow economics.
11 min readThe Startup Fundraising Data Room: Build an Evidence Index, Not a Folder Dump
Build a startup fundraising data room around investor questions, reconciled evidence, staged access, document freshness, and a decision-ready evidence index.
11 min readWhen a Revenue AI Agent Takes the Wrong Action: An Incident Response Runbook
Contain, reconcile, investigate, and safely recover when a revenue AI agent sends the wrong message, changes a live system, or leaves execution state uncertain.
11 min readThe B2B SaaS Homepage Message Test: 12 Checks Before a Redesign
Test a B2B SaaS homepage message before funding a redesign with a controlled claim matrix, evidence rules, downstream measures, and an explicit decision record.
9 min readWhen a Startup Actually Needs RevOps
Decide when a startup needs dedicated revenue operations by measuring ownership gaps, recurring workload, cross-functional decisions, and the cost of unreliable revenue data.
12 min readThe SaaS Security Review Packet: Prepare It Before Procurement Asks
Build a reusable SaaS security review packet with owned evidence, answer states, exceptions, access controls, and a buyer-specific review plan.
11 min readDocs, Blog, or Landing Page? Choose the Canonical Home for a SaaS Answer
Choose whether a SaaS answer belongs in documentation, a blog article, an integration page, or a commercial landing page—and keep one maintained source of truth.
11 min readHow to Reallocate a B2B SaaS Paid Media Budget Without Breaking the Learning System
Reallocate B2B SaaS paid media using mature CRM outcomes, channel roles, marginal opportunity, execution capacity, and reversible decision rules.
12 min read