SaaS Trial-to-Paid Conversion: Diagnose the Drop After First Value
Find why SaaS trials fail to become customers. Separate setup, first value, repeat use, buying decisions, and billing with a worked account-cohort diagnostic.
9 min readMatt Pru / The startup field guide
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Startup Marketing: A Founder’s Guide to Customers, Budget, and Growth
Thirty founder questions, from finding the first customers to deciding where the next dollar goes.
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113 articles · Page 1 of 7How to Sell AI Software: A GTM Playbook from First Use to Paid Rollout
Sell AI software with a workflow-specific offer, buyer scorecard, real evaluation, and rollout economics. A practical GTM guide for SaaS and AI founders.
10 min readStartup Marketing: A Founder’s Guide to Customers, Budget, and Growth
A practical startup marketing guide covering customers, channels, budgets, measurement, and the decisions that turn activity into growth.
9 min readFounder-Led Sales: From the First Conversation to a Repeatable Process
A founder-led sales guide to discovery, qualification, demonstrations, pilots, buying decisions, and handing a working process to the first salesperson.
6 min readStartup SEO, AEO, and GEO: What to Build and What to Measure
Build a startup search strategy around useful content, technical access, original evidence, and measurable discovery across search and AI answers.
5 min readStartup Measurement: From Clicks to Customers and Better Decisions
Build startup measurement around event definitions, source data, CRM outcomes, acquisition economics, cohorts, and decisions the team can act on.
5 min readGoogle Ads for Startups: A Practical Guide to the First Search Campaign
Plan a startup Google Search campaign around buyer intent, a credible offer, conversion quality, budget limits, and a disciplined review process.
5 min readThe Startup Accelerator Guide: 20 Questions Before You Apply
Choose a startup accelerator through 20 practical questions about founder fit, mentors, customer access, program commitments, and fundraising.
6 min readAI Automation for Startups: A Practical Guide to Work That Holds Up
Design startup AI workflows with clear inputs, evaluation, human review, action limits, monitoring, and a realistic measure of business value.
6 min readHow to Build a 90-Day Startup Growth Plan
Turn a startup growth target into a 90-day plan with a constraint, measurable experiments, clear owners, and a weekly decision process.
2 min readHow to Allocate a Startup Marketing Budget Across Channels
Allocate marketing spend using customer outcomes, marginal opportunity, confidence, capacity, and a defined budget for learning.
2 min readDesign AI Approvals Around the Exact Action
Make AI workflow approvals useful by showing the proposed change, evidence, affected resources, limits, and conditions that invalidate approval.
2 min readHow to Define a Startup ICP That Changes Your Decisions
Build an ideal customer profile around buying triggers, workflows, constraints, and disqualifiers so it improves messaging, targeting, and sales.
2 min readHow Startups Can Prepare for Enterprise Procurement
Prepare for enterprise procurement by clarifying ownership, required documents, security questions, implementation needs, and the sequence of decisions.
2 min readWhy I Separate Brand and Nonbrand Search Performance
Understand why brand and nonbrand search should be analyzed separately when judging acquisition efficiency and deciding where to increase spend.
2 min readBacklinks vs. Outbound Links: What a Startup Blog Should Earn and Cite
Understand the different roles of inbound backlinks, outbound source links, and internal links in a useful startup publication.
2 min readAttribution vs. Incrementality: Two Different Marketing Questions
Understand the difference between assigning conversion credit and estimating causal lift so attribution reports and experiments support the right decisions.
2 min readHow to Design an AI Ad-Account Review That a Marketer Can Use
Build an AI-assisted ad-account review around reliable data, commercial outcomes, evidence-backed recommendations, and controlled execution.
2 min read