B2B SaaS Retargeting Needs an Expiration and Suppression Policy
Turn B2B SaaS retargeting from an endless visitor pool into a time-bounded decision policy with entry evidence, CRM-aware suppressions, expiration, and outcome measurement.
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9 articles · Page 1 of 1
Essay
Essay articles from Matt Pru: practical startup decisions, useful examples, and resources to put the ideas into work.
Articles
Your Startup Use-of-Funds Slide Should Show the Evidence You Will Buy
Turn a startup use-of-funds slide into an evidence plan that connects capital, operating work, decision checkpoints, and the next business milestone.
10 min readAI Product Limits Belong on the Sales Page
Explain AI product limits as buyer qualification: define the workflow, input boundaries, failure modes, human review, evidence, and supported scope without burying the truth.
10 min readBuilding as a Second-Time Founder: Bring Judgment, Keep the Questions
Matt Pru's perspective on using founder experience without assuming the next startup has the same customer, economics, or path to growth.
2 min readGrowth That Compounds Starts With What the Company Keeps Learning
Matt Pru's operating view of compounding growth: connect customer learning, acquisition, delivery, measurement, and reusable systems.
2 min readA Startup Meeting Should End With a Decision or Better Evidence
Design startup meetings around a decision, a clear owner, and the evidence needed to move work forward without adding recurring overhead.
3 min readThe Marketing Metrics I Would Stop Treating as Wins
Evaluate impressions, clicks, leads, and rankings by what they explain about customer progress instead of celebrating activity without business context.
2 min readWhat Selling $30M+ Changes About How I Think About Marketing
Matt Pru explains why sales and marketing should share a commercial definition of progress, from buyer intent to qualification and customer value.
2 min readWhat a Startup Mentor Should Help You Do
Matt Pru's view of useful startup mentorship: sharpen the problem, challenge assumptions, improve decisions, and connect founders to relevant help.
2 min read