The Revenue AI Agent Change-Control Checklist
Re-test a revenue AI agent after model, prompt, retrieval, tool, permission, or policy changes with explicit release gates, destination verification, and rollback evidence.
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Checklist
Checklist articles from Matt Pru: practical startup decisions, useful examples, and resources to put the ideas into work.
Articles
The B2B SaaS Homepage Message Test: 12 Checks Before a Redesign
Test a B2B SaaS homepage message before funding a redesign with a controlled claim matrix, evidence rules, downstream measures, and an explicit decision record.
9 min readBefore You Rename a SaaS Product, Build the Brand Surface Map
Plan a SaaS product rename across legal, search, product, billing, lifecycle, acquisition, and measurement surfaces with owners, verification, and rollback paths.
11 min readHow to Retire an Outdated SaaS Comparison Page Responsibly
Decide whether to update, narrow, consolidate, redirect, or remove an outdated SaaS comparison page based on buyer intent, defensible evidence, and the closest useful destination.
10 min readThe GTM Handoff From Founder Sales to a Small Revenue Team
A practical founder-sales handoff checklist for transferring customer evidence, decision rights, pipeline, follow-up, and feedback loops to a small revenue team.
11 min readHow to Evaluate an AI SDR Without Mistaking Activity for Pipeline
Evaluate an AI SDR on account fit, factual accuracy, reply handling, human handoffs, accepted opportunities, risk, and economics—not message volume.
9 min readHow Startups Can Prepare for Enterprise Procurement
Prepare for enterprise procurement by clarifying ownership, required documents, security questions, implementation needs, and the sequence of decisions.
2 min readHow to Add Internal Links That Help Readers and Search Discovery
Connect startup articles with descriptive internal links that provide context, deeper explanations, and useful next steps without creating repetitive link clutter.
2 min readStartup Fundraising Diligence: Get the Records to Tell One Story
Prepare startup diligence materials with consistent ownership, financial, customer, product, and operating records before investor requests pile up.
3 min readHow to Refresh Blog Content Without Just Changing the Date
Update startup articles by checking facts, reader intent, examples, links, and usefulness, with honest dates and a clear record of substantive changes.
2 min readIs Your Landing Page Ready for Paid Traffic?
Review a startup landing page for message continuity, evidence, objections, form quality, mobile usability, and measurable customer progress before spending.
3 min readHow to Source Marketing Claims So Readers Can Trust Them
Support marketing claims with nearby evidence, clear attribution, accurate scope, and explicit assumptions instead of unsupported numbers or decorative citations.
2 min readA Startup Pitch Deck Review: Make the Business Easy to Understand
Review a startup pitch deck for customer clarity, credible evidence, coherent numbers, and a specific use of capital before sending it.
2 min readA Negative Keyword Review Process for Startup Search Campaigns
Choose negative keywords using a documented business mismatch, appropriate scope, and matching rules so exclusions remove waste without blocking useful demand.
2 min readThe Quality Check Every Startup Article Should Pass
Review startup content for a clear reader task, distinct contribution, accurate claims, useful examples, and a concrete next action before publishing.
2 min readHow to Review Startup Search Ad Copy Before Launch
Review search ads for a clear offer, credible evidence, accurate qualifications, useful variation, and continuity with the landing page.
2 min readA Startup Website Migration Checklist for Preserving Useful URLs
Plan a website migration with URL mapping, relevant redirects, canonical consistency, updated links, and post-launch checks for important pages.
2 min read