A SaaS Changelog Should Explain Who Must Act, Not Just What Shipped
Build SaaS release notes that connect each product change to affected users, availability, required action, authoritative documentation, and support lifecycle.
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26 articles · Page 1 of 2
Guide
Guide articles from Matt Pru: practical startup decisions, useful examples, and resources to put the ideas into work.
Articles
The Startup Fundraising Data Room: Build an Evidence Index, Not a Folder Dump
Build a startup fundraising data room around investor questions, reconciled evidence, staged access, document freshness, and a decision-ready evidence index.
11 min readHow to Build a Vertical SaaS Landing Page Around Buyer Work
Build a vertical SaaS landing page around a real work trigger, workflow, roles, requirements, proof, fit boundaries, and measurable next step.
12 min readHow to Build a Partner Enablement Page for Technical SaaS
Build a technical SaaS partner enablement page that gives partner teams the fit, qualification, claims, setup, proof, and handoff information required to progress real opportunities.
11 min readThe Customer Proof Ladder: From Example to Defensible Case Study
Turn product examples, customer quotes, pilot data, and case studies into credible marketing proof without overstating what the evidence can establish.
10 min readTechnical Documentation as a Developer GTM Channel
Turn technical documentation into a developer GTM channel that connects discovery, successful implementation, product adoption, and qualified commercial demand.
12 min readHow to Sell AI Software: A GTM Playbook from First Use to Paid Rollout
Sell AI software with a workflow-specific offer, buyer scorecard, real evaluation, and rollout economics. A practical GTM guide for SaaS and AI founders.
10 min readStartup Marketing: A Founder’s Guide to Customers, Budget, and Growth
A practical startup marketing guide covering customers, channels, budgets, measurement, and the decisions that turn activity into growth.
9 min readFounder-Led Sales: From the First Conversation to a Repeatable Process
A founder-led sales guide to discovery, qualification, demonstrations, pilots, buying decisions, and handing a working process to the first salesperson.
6 min readStartup SEO, AEO, and GEO: What to Build and What to Measure
Build a startup search strategy around useful content, technical access, original evidence, and measurable discovery across search and AI answers.
6 min readStartup Measurement: From Clicks to Customers and Better Decisions
Build startup measurement around event definitions, source data, CRM outcomes, acquisition economics, cohorts, and decisions the team can act on.
5 min readGoogle Ads for Startups: A Practical Guide to the First Search Campaign
Plan a startup Google Search campaign around buyer intent, a credible offer, conversion quality, budget limits, and a disciplined review process.
5 min readThe Startup Accelerator Guide: 20 Questions Before You Apply
Choose a startup accelerator through 20 practical questions about founder fit, mentors, customer access, program commitments, and fundraising.
6 min readAI Automation for Startups: A Practical Guide to Work That Holds Up
Design startup AI workflows with clear inputs, evaluation, human review, action limits, monitoring, and a realistic measure of business value.
6 min readWhen Is a Startup Ready for Its First Sales Hire?
Decide whether to hire a first salesperson by examining the working sales motion, founder involvement, lead flow, support, and the actual scope of the role.
3 min readBacklinks vs. Outbound Links: What a Startup Blog Should Earn and Cite
Understand the different roles of inbound backlinks, outbound source links, and internal links in a useful startup publication.
2 min readHow to Choose a Startup Advisor Who Changes a Decision
Evaluate startup advisors by relevant judgment, working style, access, and a concrete engagement instead of reputation alone.
2 min readHow to Calculate Customer Acquisition Cost Without Hiding Costs
Calculate startup CAC with explicit cost scope, customer definitions, timing, and a worked example separating media-only and fully loaded acquisition costs.
2 min read