AI Search Crawlers vs. Training Crawlers: A B2B SaaS Access Policy
Compare search, training, user-triggered, and traditional crawlers, then build a B2B SaaS access policy by content class instead of applying one blanket robots.txt rule.
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Comparison
Comparison articles from Matt Pru: practical startup decisions, useful examples, and resources to put the ideas into work.
Articles
Docs, Blog, or Landing Page? Choose the Canonical Home for a SaaS Answer
Choose whether a SaaS answer belongs in documentation, a blog article, an integration page, or a commercial landing page—and keep one maintained source of truth.
11 min readAI Copilot vs. AI Agent for Revenue Work: Choose the Control Model
Choose between an AI copilot, approval-gated agent, and bounded autonomous agent by evaluating action authority, error cost, evidence, reversibility, and exception handling.
10 min readFree Trial vs. Sandbox vs. Guided Evaluation for Developer Tools
Choose the right evaluation motion for a developer tool by comparing setup burden, access risk, buyer independence, evidence quality, and the path to purchase.
11 min readTechnical Founder or Sales Engineer: When to Make the Hire
Decide when a technical founder should keep supporting sales and when a startup needs a sales engineer, using role boundaries, capacity math, hiring signals, and a 90-day plan.
10 min readAgency vs. In-House Marketing: What Should a Startup Hire First?
Compare an agency, freelancer, and employee by the work required, management capacity, continuity, and total cost for an early-stage startup.
2 min readAttribution vs. Incrementality: Two Different Marketing Questions
Understand the difference between assigning conversion credit and estimating causal lift so attribution reports and experiments support the right decisions.
2 min readHow to Choose Keyword Match Types for a Startup Search Test
Evaluate keyword match types through intent, measurement quality, budget, and search-term evidence rather than treating one option as universally best.
2 min readAngel Investors vs. VC Firms: Understand the Person and the Process
Compare angels and venture firms through decision process, investment fit, follow-on expectations, and the relationship your startup needs.
2 min readBuild vs. Buy an AI Workflow: Compare the Work After the Demo
Compare building and buying startup AI workflows through integration, evaluation, permissions, maintenance, and the cost of ongoing ownership.
2 min readGoogle Search vs. LinkedIn Ads for B2B Startups
Compare Google Search and LinkedIn advertising by buyer intent, audience definition, creative requirements, sales follow-up, and customer economics.
2 min readInbound vs. Outbound Sales for Startups
Compare inbound and outbound sales by demand, audience precision, timing, effort, and what each motion can teach an early-stage company.
2 min readProduct-Led vs. Sales-Led Growth: Choose Around the Buying Process
Compare product-led and sales-led growth by time to value, implementation, buyer risk, contract economics, and the support customers need to purchase.
2 min readSEO vs. Google Ads: Where Should a Startup’s First Dollar Go?
Choose between SEO and Google Ads by existing demand, feedback speed, runway, content quality, measurement, and the customer economics of each test.
2 min readROAS vs. Profit: What the Ad Report Leaves Out
Understand what return on ad spend measures, which costs it excludes, and how margin, returns, attribution, and customer value change the business decision.
2 min readVenture Capital vs. Bootstrapping: Match the Capital to the Company
Compare venture funding and bootstrapping through capital needs, growth plans, ownership tradeoffs, and the business you want to build.
2 min read