Attribution vs. Incrementality: Two Different Marketing Questions
Understand the difference between assigning conversion credit and estimating causal lift so attribution reports and experiments support the right decisions.
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Comparison
Comparison articles from Matt Pru: practical startup decisions, useful examples, and resources to put the ideas into work.
Articles
How to Choose Keyword Match Types for a Startup Search Test
Evaluate keyword match types through intent, measurement quality, budget, and search-term evidence rather than treating one option as universally best.
2 min readAgency vs. In-House Marketing: What Should a Startup Hire First?
Compare an agency, freelancer, and employee by the work required, management capacity, continuity, and total cost for an early-stage startup.
2 min readBuild vs. Buy an AI Workflow: Compare the Work After the Demo
Compare building and buying startup AI workflows through integration, evaluation, permissions, maintenance, and the cost of ongoing ownership.
2 min readInbound vs. Outbound Sales for Startups
Compare inbound and outbound sales by demand, audience precision, timing, effort, and what each motion can teach an early-stage company.
2 min readGoogle Search vs. LinkedIn Ads for B2B Startups
Compare Google Search and LinkedIn advertising by buyer intent, audience definition, creative requirements, sales follow-up, and customer economics.
2 min readSEO vs. Google Ads: Where Should a Startup’s First Dollar Go?
Choose between SEO and Google Ads by existing demand, feedback speed, runway, content quality, measurement, and the customer economics of each test.
2 min readAngel Investors vs. VC Firms: Understand the Person and the Process
Compare angels and venture firms through decision process, investment fit, follow-on expectations, and the relationship your startup needs.
2 min readProduct-Led vs. Sales-Led Growth: Choose Around the Buying Process
Compare product-led and sales-led growth by time to value, implementation, buyer risk, contract economics, and the support customers need to purchase.
2 min readROAS vs. Profit: What the Ad Report Leaves Out
Understand what return on ad spend measures, which costs it excludes, and how margin, returns, attribution, and customer value change the business decision.
2 min readVenture Capital vs. Bootstrapping: Match the Capital to the Company
Compare venture funding and bootstrapping through capital needs, growth plans, ownership tradeoffs, and the business you want to build.
2 min read