How to Build a 90-Day Startup Growth Plan
Turn a startup growth target into a 90-day plan with a constraint, measurable experiments, clear owners, and a weekly decision process.
2 min read← All articles
25 articles · Page 1 of 2
Playbook
Playbook articles from Matt Pru: practical startup decisions, useful examples, and resources to put the ideas into work.
Articles
How to Allocate a Startup Marketing Budget Across Channels
Allocate marketing spend using customer outcomes, marginal opportunity, confidence, capacity, and a defined budget for learning.
2 min readDesign AI Approvals Around the Exact Action
Make AI workflow approvals useful by showing the proposed change, evidence, affected resources, limits, and conditions that invalidate approval.
2 min readHow to Design an AI Ad-Account Review That a Marketer Can Use
Build an AI-assisted ad-account review around reliable data, commercial outcomes, evidence-backed recommendations, and controlled execution.
2 min readHow to Build a Startup Offer People Can Evaluate
Make your startup offer easier to buy by clarifying the outcome, scope, evidence, effort, and next step before choosing a promotional tactic.
2 min readHow to Match Search Intent to the Right Startup Content
Map search intent to product pages, comparisons, guides, and implementation resources so each page helps the reader complete a specific decision.
2 min readWhen to Merge Overlapping Blog Posts
Decide when multiple articles should become one stronger resource, then preserve useful content, URLs, links, and reader access during consolidation.
2 min readHow to Connect Marketing Leads to Actual Customer Outcomes
Map marketing sources to CRM qualification, opportunities, and customers with stable identifiers, clear timestamps, and a practical reconciliation process.
2 min readHow to Map the Buying Team in an Enterprise Sale
Identify the user, champion, budget owner, technical reviewers, and procurement participants so enterprise opportunities have a realistic path to a decision.
2 min readHow to Prioritize Startup Growth Channels
Choose your next acquisition channel by customer behavior, economics, evidence, and execution capacity rather than a long list of marketing tactics.
2 min readRun Fundraising Like a Clear Relationship Process
Organize startup fundraising with an investor-fit record, explicit stages, reliable follow-up, and one current set of materials.
2 min readHow to Build a Creative Testing Plan That Teaches You Something
Test advertising concepts systematically by separating the audience, promise, evidence, format, and execution while measuring relevant customer outcomes.
2 min readHow to Organize a Startup Blog Beyond the First Ten Posts
Organize a growing startup blog with topic hubs, distinct article purposes, useful internal links, and an archive readers can navigate.
2 min readHow to Test Startup Positioning Before Rewriting the Website
Test whether buyers understand your product, recognize the problem, and see a reason to choose it before investing in a full messaging rewrite.
2 min readHow to Follow Up on Sales Opportunities Without Creating Noise
Make sales follow-up useful by connecting each message to the buyer’s decision, an unresolved question, or an agreed next action.
2 min readHow to Design a Startup A/B Test Around a Real Decision
Plan an A/B test with a clear hypothesis, assignment method, primary outcome, guardrails, and stopping rule before interpreting a result.
2 min readA 30-Day Startup Onboarding Plan Built Around Useful Work
Give a new startup employee context, ownership, and a bounded first project with a practical four-week onboarding plan.
2 min readHow to Run a Startup Discovery Call That Produces Useful Evidence
Structure a discovery call around the buyer’s recent experience, consequences, alternatives, decision process, and a clear next step.
2 min read