Playbook articles from Matt Pru: practical startup decisions, useful examples, and resources to put the ideas into work.
Turn enterprise SaaS multi-threading into a decision-based stakeholder plan with role evidence, relationship states, specific commitments, sequencing, and CRM ownership.
11 min readReallocate B2B SaaS paid media using mature CRM outcomes, channel roles, marginal opportunity, execution capacity, and reversible decision rules.
12 min readTest SaaS pricing-page changes without optimizing for form fills: define the commercial decision, assign by account, track a metric ladder, and wait for mature revenue cohorts.
9 min readTurn customer advice into better positioning, qualification, rollout, and product decisions with a decision-led advisory loop, evidence record, and closed-loop follow-through.
11 min readTurn a verified account-level product adoption signal into a focused SaaS expansion campaign with eligibility rules, exclusions, coordinated outreach, and a measurable holdout.
10 min readBuild a renewal-to-acquisition feedback loop that turns failed expectations, adoption gaps, customer fit, and commercial changes into better GTM decisions.
10 min readTurn a startup growth target into a 90-day plan with a constraint, measurable experiments, clear owners, and a weekly decision process.
2 min readAllocate marketing spend using customer outcomes, marginal opportunity, confidence, capacity, and a defined budget for learning.
2 min readMake AI workflow approvals useful by showing the proposed change, evidence, affected resources, limits, and conditions that invalidate approval.
4 min readBuild an AI-assisted ad-account review around reliable data, commercial outcomes, evidence-backed recommendations, and controlled execution.
2 min readMake your startup offer easier to buy by clarifying the outcome, scope, evidence, effort, and next step before choosing a promotional tactic.
2 min readMap marketing sources to CRM qualification, opportunities, and customers with stable identifiers, clear timestamps, and a practical reconciliation process.
3 min readOrganize startup fundraising with an investor-fit record, explicit stages, reliable follow-up, and one current set of materials.
3 min readMap search intent to product pages, comparisons, guides, and implementation resources so each page helps the reader complete a specific decision.
3 min readDecide when multiple articles should become one stronger resource, then preserve useful content, URLs, links, and reader access during consolidation.
2 min readChoose your next acquisition channel by customer behavior, economics, evidence, and execution capacity rather than a long list of marketing tactics.
2 min readIdentify the user, champion, budget owner, technical reviewers, and procurement participants so enterprise opportunities have a realistic path to a decision.
2 min readGive a new startup employee context, ownership, and a bounded first project with a practical four-week onboarding plan.
2 min read