Page, Package, Product, or Brand? How to Launch a New SaaS Use Case
Decide whether a new SaaS use case needs a message test, landing page, package, product line, or separate brand using buyer, product, proof, and operating evidence.
13 min read← All articles
19 articles · Page 1 of 2
Marketing strategy
Start with the customer, the offer, and the constraint. These guides turn growth ambitions into budgets, experiments, and decisions the team can execute.
Articles
The B2B SaaS Homepage Message Test: 12 Checks Before a Redesign
Test a B2B SaaS homepage message before funding a redesign with a controlled claim matrix, evidence rules, downstream measures, and an explicit decision record.
9 min readHow to Build a Vertical SaaS Landing Page Around Buyer Work
Build a vertical SaaS landing page around a real work trigger, workflow, roles, requirements, proof, fit boundaries, and measurable next step.
12 min readHow to Build a Partner Enablement Page for Technical SaaS
Build a technical SaaS partner enablement page that gives partner teams the fit, qualification, claims, setup, proof, and handoff information required to progress real opportunities.
11 min readAI Product Limits Belong on the Sales Page
Explain AI product limits as buyer qualification: define the workflow, input boundaries, failure modes, human review, evidence, and supported scope without burying the truth.
10 min readHow to Build a SaaS Expansion Campaign Around Product Adoption
Turn a verified account-level product adoption signal into a focused SaaS expansion campaign with eligibility rules, exclusions, coordinated outreach, and a measurable holdout.
10 min readThe Customer Proof Ladder: From Example to Defensible Case Study
Turn product examples, customer quotes, pilot data, and case studies into credible marketing proof without overstating what the evidence can establish.
10 min readTechnical Documentation as a Developer GTM Channel
Turn technical documentation into a developer GTM channel that connects discovery, successful implementation, product adoption, and qualified commercial demand.
12 min readStartup Marketing: A Founder’s Guide to Customers, Budget, and Growth
A practical startup marketing guide covering customers, channels, budgets, measurement, and the decisions that turn activity into growth.
9 min readHow to Build a 90-Day Startup Growth Plan
Turn a startup growth target into a 90-day plan with a constraint, measurable experiments, clear owners, and a weekly decision process.
2 min readHow to Define a Startup ICP That Changes Your Decisions
Build an ideal customer profile around buying triggers, workflows, constraints, and disqualifiers so it improves messaging, targeting, and sales.
2 min readHow to Build a Startup Offer People Can Evaluate
Make your startup offer easier to buy by clarifying the outcome, scope, evidence, effort, and next step before choosing a promotional tactic.
2 min readHow to Find the Real Bottleneck in a Startup Funnel
Diagnose whether startup growth is constrained by demand, conversion, sales, activation, or retention before changing campaigns and budgets.
2 min readHow to Set Your First Startup Marketing Budget
Set a first marketing budget around the question you need to answer, the customer journey, cash constraints, and the full cost of running the test.
2 min readGrowth That Compounds Starts With What the Company Keeps Learning
Matt Pru's operating view of compounding growth: connect customer learning, acquisition, delivery, measurement, and reusable systems.
2 min readHow to Prioritize Startup Growth Channels
Choose your next acquisition channel by customer behavior, economics, evidence, and execution capacity rather than a long list of marketing tactics.
2 min readThe Startup Growth Experiment Brief I Would Use
Use a concise experiment brief to define the hypothesis, audience, outcome, budget, guardrails, and decision before launching a growth test.
2 min readThe Marketing Metrics I Would Stop Treating as Wins
Evaluate impressions, clicks, leads, and rankings by what they explain about customer progress instead of celebrating activity without business context.
2 min read