Why I Separate Brand and Nonbrand Search Performance
Understand why brand and nonbrand search should be analyzed separately when judging acquisition efficiency and deciding where to increase spend.
2 min read← All articles
5 articles · Page 1 of 1
Analysis
Analysis articles from Matt Pru: practical startup decisions, useful examples, and resources to put the ideas into work.
Articles
Why Cheaper Leads Can Cost You More
Use a worked funnel example to see how lower lead costs can produce higher customer acquisition costs when qualification and close rates change.
2 min readHow to Budget a Paid Acquisition Test When Volume Is Small
Size an early paid acquisition test around evidence, expected costs, outcome delays, and the limits of a small sample.
2 min readThe Customer You Win Can Still Be Expensive to Serve
Map onboarding, support, implementation, and ongoing delivery costs before treating every new startup customer as equally valuable.
2 min readWhy Early-Stage LTV Estimates Need Scenarios
Evaluate early customer lifetime value estimates through retention uncertainty, margin, customer segments, and scenarios instead of a single confident forecast.
2 min read