Page, Package, Product, or Brand? How to Launch a New SaaS Use Case
Decide whether a new SaaS use case needs a message test, landing page, package, product line, or separate brand using buyer, product, proof, and operating evidence.
13 min read← All articles
11 articles · Page 1 of 1
Analysis
Analysis articles from Matt Pru: practical startup decisions, useful examples, and resources to put the ideas into work.
Articles
When a Startup Actually Needs RevOps
Decide when a startup needs dedicated revenue operations by measuring ownership gaps, recurring workload, cross-functional decisions, and the cost of unreliable revenue data.
12 min readAI Search Citation Tracking: What the Dashboard Can and Cannot Prove
Interpret AI search citations without confusing visibility with traffic, qualified pipeline, or revenue using an evidence ladder, worked example, and reporting template.
8 min readBrand Search After a Launch: What the Spike Does and Does Not Prove
Analyze a post-launch brand-search spike without confusing attention, navigation, attribution, qualified demand, and causal lift.
10 min readHow to Measure Free-Tool Users Who Become SaaS Customers
Measure whether a free tool creates qualified SaaS customers with clear engagement, identity, account, cohort, and revenue definitions—not inflated assisted-conversion claims.
11 min readAI SaaS Pricing When Usage Changes Your Gross Margin
Price an AI SaaS product with a usage-cost model, account-level margin scenarios, packaging choices, overage math, and operational guardrails.
10 min readWhy I Separate Brand and Nonbrand Search Performance
Understand why brand and nonbrand search should be analyzed separately when judging acquisition efficiency and deciding where to increase spend.
2 min readWhy Cheaper Leads Can Cost You More
Use a worked funnel example to see how lower lead costs can produce higher customer acquisition costs when qualification and close rates change.
2 min readThe Customer You Win Can Still Be Expensive to Serve
Map onboarding, support, implementation, and ongoing delivery costs before treating every new startup customer as equally valuable.
3 min readWhy Early-Stage LTV Estimates Need Scenarios
Evaluate early customer lifetime value estimates through retention uncertainty, margin, customer segments, and scenarios instead of a single confident forecast.
2 min readHow to Budget a Paid Acquisition Test When Volume Is Small
Size an early paid acquisition test around evidence, expected costs, outcome delays, and the limits of a small sample.
2 min read