Your Daily Ad Budget Is Not a Daily Cap: A Cross-Platform Pacing Guide
Pace B2B SaaS paid media across Google, Meta, and LinkedIn by translating each platform's budget clock into one finance-controlled spending plan.
9 min read← All articles
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Research
Research articles from Matt Pru: practical startup decisions, useful examples, and resources to put the ideas into work.
Articles
AI Feature Adoption: Measure Applied Work, Not Generated Output
Measure AI feature adoption from account eligibility and exposure through human review, applied work, repeat use, customer outcomes, and workflow economics.
11 min readBefore You Automate Offline Conversions, Build the Evidence Chain
Build a trustworthy B2B SaaS offline-conversion pipeline from CRM event definitions and match keys through deduplication, platform delivery, reconciliation, and bidding release.
10 min readCompetitor Alternative Pages: A Research Method Buyers Can Trust
Build a credible SaaS competitor or alternative page with dated primary evidence, symmetric criteria, explicit unknowns, conditional recommendations, and a maintainable research record.
10 min readHow 10 Startup Programs Explain Founder Fit: A Public-Source Review
A September 2026 review of 10 official startup-program pages examines how stage, geography, community, and specialization shape founder fit.
4 min read