Template articles from Matt Pru: practical startup decisions, useful examples, and resources to put the ideas into work.
Build a startup decision-rights register that names one decider, the required input, operating guardrails, escalation path, and review trigger for recurring choices.
11 min readBuild a reusable SaaS security review packet with owned evidence, answer states, exceptions, access controls, and a buyer-specific review plan.
11 min readReview founder-led outbound accounts by fit, trigger, evidence, buying role, exclusions, and next action before weak targeting wastes sales capacity.
8 min readBuild a mutual action plan that takes an AI software evaluation from one buyer-owned decision through testing, risk review, production rollout, and expansion.
9 min readDocument AI-generated marketing recommendations from evidence and human edits through approval, execution, verification, outcome review, and reversal.
9 min readDesign an AI-to-sales handoff with verified context, completed actions, permissions, unresolved questions, risk, ownership, and one evidence-backed next step.
11 min readAudit a SaaS demand-generation system using public ads, landing pages, offers, proof, qualification, and next steps without inventing performance conclusions.
10 min readBuild B2B SaaS integration pages that answer fit, setup, permissions, limitations, ownership, and next steps—not just capture integration keywords.
10 min readBuild an ideal customer profile around buying triggers, workflows, constraints, and disqualifiers so it improves messaging, targeting, and sales.
2 min readUse a practical accelerator scorecard to compare customer access, mentor relevance, program demands, and evidence from alumni.
2 min readScore AI workflows against representative cases, factual accuracy, useful output, appropriate actions, and the human work needed to finish the job.
3 min readDefine a role through outcomes, evidence, and operating constraints with a practical scorecard for a startup's next hire.
2 min readUse a concise experiment brief to define the hypothesis, audience, outcome, budget, guardrails, and decision before launching a growth test.
2 min readDefine the scope, success criteria, responsibilities, and commercial decision for a startup pilot before committing product and customer time.
2 min readWrite investor updates with consistent metrics, honest context, specific requests, and a clear account of what changes next.
2 min readEvaluate a proposed startup partnership through customer value, distribution, delivery effort, ownership, and a measurable first test.
3 min readModel startup runway with opening cash, collections, spending, and explicit scenarios instead of relying only on an average burn-rate calculation.
2 min readDesign a weekly growth dashboard around business outcomes, funnel explanations, data freshness, and decisions with named owners.
2 min read