How to Define a Startup ICP That Changes Your Decisions
Build an ideal customer profile around buying triggers, workflows, constraints, and disqualifiers so it improves messaging, targeting, and sales.
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Template
Template articles from Matt Pru: practical startup decisions, useful examples, and resources to put the ideas into work.
Articles
An AI Workflow Evaluation Template for Startup Teams
Score AI workflows against representative cases, factual accuracy, useful output, appropriate actions, and the human work needed to finish the job.
2 min readThe Accelerator Evaluation Scorecard: Compare Fit Before Reputation
Use a practical accelerator scorecard to compare customer access, mentor relevance, program demands, and evidence from alumni.
2 min readHow to Structure a Paid Pilot That Can Become a Customer
Define the scope, success criteria, responsibilities, and commercial decision for a startup pilot before committing product and customer time.
2 min readThe Startup Growth Experiment Brief I Would Use
Use a concise experiment brief to define the hypothesis, audience, outcome, budget, guardrails, and decision before launching a growth test.
2 min readA Startup Hiring Scorecard That Starts With the Work
Define a role through outcomes, evidence, and operating constraints with a practical scorecard for a startup's next hire.
2 min readA Startup Partnership Evaluation Template
Evaluate a proposed startup partnership through customer value, distribution, delivery effort, ownership, and a measurable first test.
2 min readA Startup Investor Update Template People Can Act On
Write investor updates with consistent metrics, honest context, specific requests, and a clear account of what changes next.
2 min readHow to Write Startup Sales Outreach Worth Answering
Write concise sales outreach around a relevant buying situation, a credible reason to talk, and a low-friction next step.
3 min readWhat Belongs in a Weekly Startup Growth Dashboard?
Design a weekly growth dashboard around business outcomes, funnel explanations, data freshness, and decisions with named owners.
2 min readStartup Runway Planning: Build a Monthly Cash Scenario
Model startup runway with opening cash, collections, spending, and explicit scenarios instead of relying only on an average burn-rate calculation.
2 min readA UTM Naming Convention a Startup Team Can Maintain
Create consistent campaign URLs with a small UTM naming convention, an owned registry, and checks that keep acquisition reporting readable.
2 min readHow to Build a Sales Forecast You Can Explain
Build a startup sales forecast around buyer evidence, decision timing, unresolved dependencies, and scenarios instead of stage labels alone.
2 min readA Sales Qualification Template for Early-Stage Startups
Qualify startup sales opportunities using evidence about the problem, product fit, priority, decision process, and ability to act.
2 min read