Choose people, processes, and partnerships around the work the company needs done. Practical guidance for hiring, onboarding, customer learning, and operating discipline.
Build a startup decision-rights register that names one decider, the required input, operating guardrails, escalation path, and review trigger for recurring choices.
11 min readDecide when a startup needs dedicated revenue operations by measuring ownership gaps, recurring workload, cross-functional decisions, and the cost of unreliable revenue data.
12 min readPlan a SaaS product rename across legal, search, product, billing, lifecycle, acquisition, and measurement surfaces with owners, verification, and rollback paths.
11 min readTurn customer advice into better positioning, qualification, rollout, and product decisions with a decision-led advisory loop, evidence record, and closed-loop follow-through.
11 min readDecide when a technical founder should keep supporting sales and when a startup needs a sales engineer, using role boundaries, capacity math, hiring signals, and a 90-day plan.
10 min readCompare an agency, freelancer, and employee by the work required, management capacity, continuity, and total cost for an early-stage startup.
2 min readMatt Pru's perspective on using founder experience without assuming the next startup has the same customer, economics, or path to growth.
2 min readEvaluate startup advisors by relevant judgment, working style, access, and a concrete engagement instead of reputation alone.
2 min readRun useful customer interviews by studying recent behavior, alternatives, buying decisions, and evidence instead of collecting compliments.
3 min readMap onboarding, support, implementation, and ongoing delivery costs before treating every new startup customer as equally valuable.
3 min readDesign startup meetings around a decision, a clear owner, and the evidence needed to move work forward without adding recurring overhead.
3 min readDefine a role through outcomes, evidence, and operating constraints with a practical scorecard for a startup's next hire.
2 min readEvaluate international startup expansion through demand, buying behavior, support, delivery, and a bounded market test.
2 min readGive a new startup employee context, ownership, and a bounded first project with a practical four-week onboarding plan.
2 min readEvaluate a proposed startup partnership through customer value, distribution, delivery effort, ownership, and a measurable first test.
3 min readDesign a startup referral test with a clear customer moment, relevant audience, simple handoff, and measurement beyond invitation volume.
2 min readSeparate customer fit, activation, product value, delivery, and commercial changes when investigating startup churn.
3 min readMatt Pru's view of useful startup mentorship: sharpen the problem, challenge assumptions, improve decisions, and connect founders to relevant help.
2 min read