Why B2B SaaS Channel Rankings Reverse as Cohorts Mature
Diagnose misleading B2B SaaS channel rankings by comparing acquisition cohorts at equal ages, exposing unresolved outcomes, and separating provisional from mature economics.
9 min read← All articles
15 articles · Page 1 of 1
Troubleshooting
Troubleshooting articles from Matt Pru: practical startup decisions, useful examples, and resources to put the ideas into work.
Articles
When a Revenue AI Agent Takes the Wrong Action: An Incident Response Runbook
Contain, reconcile, investigate, and safely recover when a revenue AI agent sends the wrong message, changes a live system, or leaves execution state uncertain.
11 min readWhy AI Lead Scoring Fails Without an Evidence Contract
Diagnose AI lead scoring by separating fit, engagement, intent, and readiness; preserving score evidence and versions; and testing priority against mature CRM outcomes.
10 min readWhy Your AI Product Demo Creates Excitement but No Next Step
Diagnose why an impressive AI product demo stalls, then turn curiosity into a buyer-owned evaluation question, evidence plan, and commercial decision.
9 min readWhy High-Intent SaaS Keywords Still Produce Bad Opportunities
Diagnose why commercially relevant SaaS searches create poor opportunities by separating query relevance from workflow, account, economics, authority, and implementation fit.
11 min readSaaS Trial-to-Paid Conversion: Diagnose the Drop After First Value
Find why SaaS trials fail to become customers. Separate setup, first value, repeat use, buying decisions, and billing with a worked account-cohort diagnostic.
9 min readHow to Find the Real Bottleneck in a Startup Funnel
Diagnose whether startup growth is constrained by demand, conversion, sales, activation, or retention before changing campaigns and budgets.
2 min readWhy Recent Google Ads Results Can Look Worse Than They Are
Separate customer conversion lag from reporting delay and compare mature cohorts before judging recent Google Ads acquisition performance.
2 min readWhy Your Google Ads Leads Aren’t Becoming Customers
Diagnose poor Google Ads lead outcomes by checking measurement, search intent, the offer, qualification, follow-up, and sales progression.
3 min readHow to Investigate Duplicate Conversions
Trace duplicate conversion counts through event triggers, identifiers, imports, and reporting definitions before making acquisition decisions from inflated totals.
2 min readWhen an AI Workflow Gets Worse: Diagnose Drift Before Rewriting Everything
Investigate declining AI workflow quality by checking input changes, source freshness, model configuration, tool behavior, and review standards.
2 min readWhy Are Customers Leaving? A Startup Retention Diagnostic
Separate customer fit, activation, product value, delivery, and commercial changes when investigating startup churn.
3 min readWhy AI Search Isn’t Citing Your Site
Investigate missing AI citations by separating crawler access, discovery, relevance, original evidence, and the limits of prompt-based observation.
2 min readWhy Your Blog Posts Aren’t Indexed: A Practical Diagnostic
Investigate missing search indexation by checking access, canonical signals, discovery, page purpose, duplication, and the evidence in Search Console.
2 min readHow to Learn from Lost Startup Sales Deals
Review lost deals by separating buyer statements, observed behavior, product fit, commercial friction, and changes worth testing.
2 min read