How to Calculate CAC Payback and Understand Its Limits
Estimate customer acquisition payback using gross profit, explicit assumptions, and cash timing, with a worked example for a startup subscription business.
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Guide
Guide articles from Matt Pru: practical startup decisions, useful examples, and resources to put the ideas into work.
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When Should a Startup Increase Ad Spend?
Decide when to increase advertising spend using mature customer outcomes, marginal economics, operational capacity, and explicit rollback conditions.
2 min read