How to Review Search Terms Without Excluding Real Buyers
Review search terms by intent, business fit, and downstream outcomes so unusual wording is investigated before valuable demand is excluded.
2 min read← All articles
25 articles · Page 2 of 2
Playbook
Playbook articles from Matt Pru: practical startup decisions, useful examples, and resources to put the ideas into work.
Articles
How to Use Cohort Analysis to Understand Startup Growth
Compare customers at the same stage of their journey using acquisition cohorts, consistent definitions, and segmentation that explains useful differences.
2 min readBuild a Referral Program Around a Customer's Reason to Recommend You
Design a startup referral test with a clear customer moment, relevant audience, simple handoff, and measurement beyond invitation volume.
2 min readHow to Write a Founder Q&A Guide That Is Actually Useful
Build a long Q&A guide around connected decisions, direct answers, evidence, examples, and useful navigation rather than a large pile of keyword variations.
2 min readHow to Handle Pricing Conversations Without Defaulting to a Discount
Diagnose whether a startup buyer’s pricing objection reflects value, scope, budget, risk, or negotiation before changing the offer.
2 min readHow to Write Comparison Content That Helps Buyers Decide
Create startup comparison articles with explicit criteria, current evidence, fair tradeoffs, and recommendations that change by buyer situation.
2 min readHow to Give a Product Demo That Helps a Buyer Decide
Build a startup product demonstration around the buyer’s workflow, proof, adoption requirements, and unresolved questions instead of a feature tour.
3 min read