How to Test Startup Positioning Before Rewriting the Website
Test whether buyers understand your product, recognize the problem, and see a reason to choose it before investing in a full messaging rewrite.
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31 articles · Page 2 of 2
Playbook
Playbook articles from Matt Pru: practical startup decisions, useful examples, and resources to put the ideas into work.
Articles
How to Build a Creative Testing Plan That Teaches You Something
Test advertising concepts systematically by separating the audience, promise, evidence, format, and execution while measuring relevant customer outcomes.
2 min readHow to Organize a Startup Blog Beyond the First Ten Posts
Organize a growing startup blog with topic hubs, distinct article purposes, useful internal links, and an archive readers can navigate.
3 min readBuild a Referral Program Around a Customer's Reason to Recommend You
Design a startup referral test with a clear customer moment, relevant audience, simple handoff, and measurement beyond invitation volume.
2 min readHow to Design a Startup A/B Test Around a Real Decision
Plan an A/B test with a clear hypothesis, assignment method, primary outcome, guardrails, and stopping rule before interpreting a result.
2 min readHow to Follow Up on Sales Opportunities Without Creating Noise
Make sales follow-up useful by connecting each message to the buyer’s decision, an unresolved question, or an agreed next action.
2 min readHow to Review Search Terms Without Excluding Real Buyers
Review search terms by intent, business fit, and downstream outcomes so unusual wording is investigated before valuable demand is excluded.
2 min readHow to Use Cohort Analysis to Understand Startup Growth
Compare customers at the same stage of their journey using acquisition cohorts, consistent definitions, and segmentation that explains useful differences.
2 min readHow to Run a Startup Discovery Call That Produces Useful Evidence
Structure a discovery call around the buyer’s recent experience, consequences, alternatives, decision process, and a clear next step.
2 min readHow to Write a Founder Q&A Guide That Is Actually Useful
Build a long Q&A guide around connected decisions, direct answers, evidence, examples, and useful navigation rather than a large pile of keyword variations.
2 min readHow to Write Comparison Content That Helps Buyers Decide
Create startup comparison articles with explicit criteria, current evidence, fair tradeoffs, and recommendations that change by buyer situation.
3 min readHow to Handle Pricing Conversations Without Defaulting to a Discount
Diagnose whether a startup buyer’s pricing objection reflects value, scope, budget, risk, or negotiation before changing the offer.
2 min readHow to Give a Product Demo That Helps a Buyer Decide
Build a startup product demonstration around the buyer’s workflow, proof, adoption requirements, and unresolved questions instead of a feature tour.
3 min read