Build a Referral Program Around a Customer's Reason to Recommend You
Design a startup referral test with a clear customer moment, relevant audience, simple handoff, and measurement beyond invitation volume.
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165 articles · Page 8 of 10Startup Runway Planning: Build a Monthly Cash Scenario
Model startup runway with opening cash, collections, spending, and explicit scenarios instead of relying only on an average burn-rate calculation.
2 min readA Negative Keyword Review Process for Startup Search Campaigns
Choose negative keywords using a documented business mismatch, appropriate scope, and matching rules so exclusions remove waste without blocking useful demand.
2 min readThe Quality Check Every Startup Article Should Pass
Review startup content for a clear reader task, distinct contribution, accurate claims, useful examples, and a concrete next action before publishing.
2 min readHow to Design a Startup A/B Test Around a Real Decision
Plan an A/B test with a clear hypothesis, assignment method, primary outcome, guardrails, and stopping rule before interpreting a result.
2 min readWhy Are Customers Leaving? A Startup Retention Diagnostic
Separate customer fit, activation, product value, delivery, and commercial changes when investigating startup churn.
3 min readWhat Selling $30M+ Changes About How I Think About Marketing
Matt Pru explains why sales and marketing should share a commercial definition of progress, from buyer intent to qualification and customer value.
2 min readHow to Review Startup Search Ad Copy Before Launch
Review search ads for a clear offer, credible evidence, accurate qualifications, useful variation, and continuity with the landing page.
2 min readA Startup Website Migration Checklist for Preserving Useful URLs
Plan a website migration with URL mapping, relevant redirects, canonical consistency, updated links, and post-launch checks for important pages.
2 min readHow to Calculate CAC Payback and Understand Its Limits
Estimate customer acquisition payback using gross profit, explicit assumptions, and cash timing, with a worked example for a startup subscription business.
2 min readVenture Capital vs. Bootstrapping: Match the Capital to the Company
Compare venture funding and bootstrapping through capital needs, growth plans, ownership tradeoffs, and the business you want to build.
2 min readHow to Follow Up on Sales Opportunities Without Creating Noise
Make sales follow-up useful by connecting each message to the buyer’s decision, an unresolved question, or an agreed next action.
2 min readHow to Review Search Terms Without Excluding Real Buyers
Review search terms by intent, business fit, and downstream outcomes so unusual wording is investigated before valuable demand is excluded.
2 min readWhy AI Search Isn’t Citing Your Site
Investigate missing AI citations by separating crawler access, discovery, relevance, original evidence, and the limits of prompt-based observation.
2 min readHow to Use Cohort Analysis to Understand Startup Growth
Compare customers at the same stage of their journey using acquisition cohorts, consistent definitions, and segmentation that explains useful differences.
2 min readWhat a Startup Mentor Should Help You Do
Matt Pru's view of useful startup mentorship: sharpen the problem, challenge assumptions, improve decisions, and connect founders to relevant help.
2 min readHow to Run a Startup Discovery Call That Produces Useful Evidence
Structure a discovery call around the buyer’s recent experience, consequences, alternatives, decision process, and a clear next step.
2 min readWhen Should a Startup Increase Ad Spend?
Decide when to increase advertising spend using mature customer outcomes, marginal economics, operational capacity, and explicit rollback conditions.
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